Wildeman Stukadoorsbedrijf

Wildeman does plastering in Elburg and the area around it. Interior, exterior, private clients and businesses. For a firm like that almost all the work comes from nearby, so everything depends on whether people find you when they type their own town after the word plasterer.

That is what we built the site around. Eighteen towns in the region each got their own page, with copy that is genuinely about that town and not about the one next door. On top of that there are pages per service per town, for facade insulation and decorative render. We added structured data so Google knows what kind of business this is, where it sits and what it does, with a sitemap that keeps itself up to date.

Anyone who wants a price does not have to write an email. A six step wizard asks whether the job is inside or outside, what kind of work it involves and how many square metres it covers. That button follows you on every page, so you never have to go looking for it.

The site runs on Next.js with Sanity behind it, so Wildeman can edit projects and copy without calling us.